If you are in any kind of marketing role, you have heard all the buzz about Facebook “being toast” by 2017. It’s very important for you to understand why so you can prepare instead of react to your marketing efforts. If you are a marketer like myself, and have multiple clients, this study should turn your ears red, but it should not surprise you either…
1) What goes up must come down, right? But it doesn’t have to stay down. After all, Facebook owns Instagram which was a strategic and beneficial move for them. And Facebook has a history of evolving-they created Facebook Graph last year which is a search engine within Facebook. So, if they continue to evolve and cater to their active market, which, in my opinion, are those born in 1987 and up, then they may continue to be successful.
2) The older demographic that uses Facebook, isn’t likely to switch to another network very fast for 2 reasons: 1. They are just now getting used to Facebook 2. They don’t like change.
What Garett Soane said in this article that stood out to me the most was, “Of course, by 2017 the researchers may be right, Facebook could be toast, but that won’t be because the old MySpace stopped trending, it will be because the new MySpace started trending.”
As a marketer, I have already switched my efforts for my business and my clients to put more emphasis on other social networks besides Facebook. However, Facebook, is still an integral part of social media marketing campaigns for 2014 at least.
So, the question presents itself, “What should I be doing now to prepare for the fall of Facebook?” Well, if you are doing marketing WELL and RIGHT, then you would just continue to do what you’re doing, which should be:
1) Utilizing 3-4 main social networks that your target demographic uses. For example, I work with a lot of young entrepreneurs, so in addition to Facebook, I utilitze the following social sites:
2) You should also be reading up on the new and upcoming social sites that are entering the market. This will help you prepare and identify new opportunities. I said this already, but the idea is to ‘prepare’ instead of ‘react’.
As a small business, if you haven’t already started building your audience on other social networking sites, make that a priority this year to lessen the pain of the fall.
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So, what you think about the “Fall of Facebook” as a small business owner. Let’s chat about it! Comment below.