Questions worth considering today

Do you believe you are greater than the tasks that await you today?  Do you believe you are called to do more than you already doing? How does one reach their full potential?  How does one protect their passion?

I am eager to hear your thoughts. 

Dove Chocolate: Marketing that Relates to Your Audience

I was watching some Sunday morning news—which is very rare.  However, something caught my eye—a commercial for Dove Chocolates. Obviously Valentine’s Day is around the corner so I’m sure they are beefing up their marketing to capitalize on their busy time.

But, what I saw was a commercial that really tugged at my heart.  It was like they KNEW WHAT I WAS THINKING, and they RELATED TO ME.  Now, I’m going to go buy some Dove Chocolates for myself ;) Take a look at the video:

Typically a holiday for couples, Dove heard their audience and tailored their marketing strategy to defy the logic of Valentine’s Day.  What they showed was a SINGLE WOMAN celebrating Valentine’s Day and ‘her valentine’ was ‘the chocolate’. They have other commercials out right now too like the following that shows a lovely couple.

What Dove Chocolates recognized was their target market is mostly women.  But not all women are in relationships.  According to MSNBC Survey and eZine, 50% of New York state adults are not married. Think that is a lot? It’s not! In Washington D.C., 70% of adults are unmarried!

If Dove had only produced the latter video, they would not have honed in on a large part of their target market.

Now, here’s what you should learn from Dove’s marketing campaign:

1)      Define your target market – ALWAYS.

2)      Do not limit your target market to one demographic-unless this is absolutely the case.

3)      By listening and engaging with your audience on social sites, you can craft excellent marketing campaigns that yield results.

4)      Take advantage of the social media sites that are utilized by your target market. This will allow you to be able to connect on a more personal level with your audience.

Check out Dove’s Facebook page!  They are doing giveaways and they respond to comments.  As I always say, they are executing with excellence.  If you follow me on social media, you may be tired of hearing me preach about Pinterest for those who target women.  Check out Dove’s Pinterest page….FLOP! Step it up Dove.  2014 is the year of the rise of Pinterest and the decline of Facebook.

What other things stood-out to you with Dove’s marketing campaign?  Share them below and join in on the conversation.

Do you like this content? Visit me at www.eseamarketing.com to sign up for email updates.

The Fall of Facebook? Marketers: How are you adapting your Facebook marketing efforts?

The Fall of Facebook by 2017

The Fall Of Facebook Prediction by Sara Moore

If you are in any kind of marketing role, you have heard all the buzz about Facebook “being toast” by 2017.  It’s very important for you to understand why so you can prepare instead of react to your marketing efforts. If you are a marketer like myself, and have multiple clients, this study should turn your ears red, but it should not surprise you either…

1)      What goes up must come down, right?  But it doesn’t have to stay down. After all, Facebook owns Instagram which was a strategic and beneficial move for them.  And Facebook has a history of evolving-they created Facebook Graph last year which is a search engine within Facebook. So, if they continue to evolve and cater to their active market, which, in my opinion, are those born in 1987 and up, then they may continue to be successful.

2)     The older demographic that uses Facebook, isn’t likely to switch to another network very fast for 2 reasons: 1. They are just now getting used to Facebook 2. They don’t like change.

What Garett Soane said in this article that stood out to me the most was, “Of course, by 2017 the researchers may be right, Facebook could be toast, but that won’t be because the old MySpace stopped trending, it will be because the new MySpace started trending.”

As a marketer, I have already switched my efforts for my business and my clients to put more emphasis on other social networks besides Facebook.  However, Facebook, is still an integral part of social media marketing campaigns for 2014 at least.

So, the question presents itself, “What should I be doing now to prepare for the fall of Facebook?”  Well, if you are doing marketing WELL and RIGHT, then you would just continue to do what you’re doing, which should be:

1)      Utilizing 3-4 main social networks that your target demographic uses. For example, I work with a lot of young entrepreneurs, so in addition to Facebook, I utilitze the following social sites:

2)     You should also be reading up on the new and upcoming social sites that are entering the market.  This will help you prepare and identify new opportunities. I said this already, but the idea is to ‘prepare’ instead of ‘react’.

As a small business, if you haven’t already started building your audience on other social networking sites, make that a priority this year to lessen the pain of the fall.

Want more tips and updates from me? Head over to eseamarketing.com and sign up for my mailing list.

So, what you think about the “Fall of Facebook” as a small business owner. Let’s chat about it! Comment below.

Increasing Instagram Followers

What a pleasure it has been working with Pure Couture Prom and Pageant! They are “THE” store to go to for all your prom and bridesmaids dresses :-)

Need help increasing your followers on social media? eSEA Marketing has a proven method to help you with a customized plan of action that is sure to get you on the right track! #over400followers #instagram #instamarketing

Sara Moore, the Queen of Social Media Marketing,  increases Instagram followers for Pure Couture Prom in Dayton, OH

Sara Moore, the Queen of Social Media Marketing, increases Instagram followers for Pure Couture Prom in Dayton, OH

Meet Jennifer Our Director of Content Marketing

Please join me in welcoming Jennifer Leonard (aka Jenn) as our Director of Content Marketing!

I am beyond thrilled to have Jenn’s expertise on my team. She is very creative and savvy! She graduated from Miami University as an English Major with a focus on Creative Writing and Literature. She is even working on publishing a children’s book!

I asked Jenn, “As a professional marketer, what do you feel people need to know most about you?”

“I feel that it is important that others know of my passion for bringing to life a small idea through engaging writing and creative design. I stay attuned to our clients vision for their marketing strategy.  It is my ultimate goal to bring to life the message of a marketing campaign-it is then that you will have a lead generating message and a fully satisfied client.”

On the lighter side..here are some fun facts about Jenn:

  • I Love books..Reading! I try to break away from my stack of bestseller fictions novels every now and then by picking up a classic to remind myself why I appreciate literature :)
  • Coffee!
  • I like to snow ski, play tennis, and I love to bake.
  • Family!
  • My dream is to travel to Europe and would ultimately love to visit London.
  • My favorite color is pink!
  • I have a weird love for squirrels-they are spunky and feisty!
  • I wanted to be a librarian when I grew up 8)
  • My favorite books are the Harry Potter Series.
  • I eat black olives like chips!
  • I wear a watch everyday..and I actually use it!
  • If I could meet any celebrity it would be Jennifer Aniston-I would ask her questions about Friends!
  • If I were a piece of candy, I would be a Payday–I am sweet and sometimes salty

How Can My Business Benefit from the “Embed Post” feature on Facebook?

There is a newer feature on Facebook that you may have already noticed: Embed Post. It looks like this:

Embed Post

When you embed the post, all you are doing is adding the post to your website or blog.

The question to be answered is, “How can my business benefit from using this feature?” A good place to start is by choosing a Facebook review that you have received, or any other post that you or someone else has made, and “embed” it on your website. (*Note: the post must be PUBLIC to embed) When you click ‘embed’ it gives you a code to paste into the back end of your site. It looks like this:

Embed Post Code

Copy and paste the code into your blog or website.  When you embed this post, it gives your visitors/readers a way to engage with your social media and they can even like your page from your site. Follow this link for easy step by step instructions.